 |
This is a good benchmark against which companies can measure the success
of their IR strategy. IR Global undertakes extensive face to face
meetings and telephone interviews with an agreed cross section of
Buy and Sell side executives around the world. Our questions cover
a range of relevant subjects as agreed with management and are answered
on an un-attributable basis thus ensuring a high degree of frank and
direct feedback. We then detail each response in the form of direct
quotes, as well as providing an overall executive summary.
When undertaken on a regular basis this provides objective market
intelligence for top management to understand the strengths and
weaknesses of their strategy, and highlight concerns that the market
may have about any specific aspect – operational or strategic
– of a company’s business.
In addition we can survey market opinion with regard to a specific
corporate action, or any topic which is of interest to senior management.
|
|
|
